| Campaign | Status | Leads | Sent | Opened | Replied | Booked |
|---|---|---|---|---|---|---|
Spring unsold estimates Unsold estimates from Feb–May, $700+ ticket, email-first cadence | Active | 24 | 58 | 31 | 6 | 2 |
Dormant customers 2023–24 Past customers with no job in 18+ months — waiting on SMS approval | Draft | 180 | 0 | 0 | 0 | 0 |
Compliance rails (list hygiene, ramp-up, opt-out propagation) run on every campaign and can't be switched off.