Templates/3 emails over 14 days, best sent pre-season
Reviving landscaping quotes that got pushed to next season (email templates)
Landscaping quotes rarely get rejected; they get postponed at a season boundary and then forgotten. The yard hasn't changed and neither has the wish, so the job is to reopen before the install calendar fills — and to find out whether the holdup was the price or the plan, because those need completely different answers.
Audience: Homeowners whose landscaping or hardscape quote got deferred a season
Your {{job_type}} — still on for this year?
Hi {{first_name}} — your {{job_type}} plan has been sitting in my folder since {{month}}, priced at {{amount}}. We're starting to set this season's install calendar and I didn't want to book past you without asking. Is it still something you want done, or has the yard taken a different direction? — {{rep_name}}, {{company}} {{company_address}} · {{unsubscribe}}
Want a second version of the design?
{{first_name}} — if the plan was the sticking point rather than the price, that's the easier problem. Revisions are free at this stage: we can substitute plant material for something hardier or cheaper, pull back the hardscape square footage, or stage the beds so the front goes in this year and the back next. Tell me the part you weren't sure about and I'll redraw it. — {{rep_name}}, {{company}} {{company_address}} · {{unsubscribe}}
Holding your spot in the install calendar
{{first_name}}, I won't keep emailing after this. The only thing that's genuinely time-sensitive is the calendar — crews book out, and planting done in its proper window establishes better than planting squeezed in late. If this isn't the year, tell me and I'll close it out cleanly. If it is, reply and I'll re-confirm the quote and reserve a window. — {{rep_name}}, {{company}} {{company_address}} · {{unsubscribe}}
{{placeholders}} — swap in the lead's details, or let campaigns fill them automatically.
When they reply, the sequence stops and the conversation starts
Is the price still the same as last year's quote?
Stone and plant material moved a little since {{month}}, but I'll honor the original {{amount}} if we get you onto this season's calendar rather than next. One thing I'd revisit either way: the plant list was drawn for a spring install, and if we're going in later I'd swap a couple of selections for something that establishes better in heat — same look, no change to the number. {{window_1}} or {{window_2}} to walk it?
Before you send this
Commercial email must identify the sender, carry a valid physical postal address, and offer a working opt-out that is honored promptly (CAN-SPAM). The sending system appends {{company_address}} and {{unsubscribe}} to every touch and stops the sequence on any opt-out or reply; the placeholders are written into the copy above so a hand-copied template still ships compliant.
Sources and further reading
- CAN-SPAM Act: A Compliance Guide for Business — Federal Trade Commission
Keep reading
See which opportunities are worth this sequence.
Upload a CSV export and the free audit shows which quotes went quiet, ranked by value. Running these sequences automatically — personalized per lead, with replies drafted for your approval — is in early access.